Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman

• Main Authors: Mohamad Sheriff, Nooraini, Zulkifli, Aisya Syahira, Wan Othman, Wan Nur Shahira
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2018
• Subjects: Social aspects. Social marketing; Sociology of knowledge
• Online Access: http://ir.uitm.edu.my/id/eprint/30141/1/30141.pdf; http://ir.uitm.edu.my/id/eprint/30141/; https://nsembilan.uitm.edu.my/joacns/
• Institution: Universiti Teknologi Mara

As internet-based marketing utilizes channels of social media to interact and attract prospective customers to make online purchase for apparels there is a need to ascertain the extent to which salient features of social media such as customer engagement, attractive visual presentation and copywriti...