Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin

• Main Authors: Mohd Fahrughazi, Syaza Fahzlin, Kamaluddin, Amrizah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Market segmentation. Target marketing; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/3019/1/3019.pdf; https://ir.uitm.edu.my/id/eprint/3019/; https://apmaj.uitm.edu.my/
• Institution: Universiti Teknologi Mara

With the increasing number of small and medium enterprises (SMEs) in Malaysia, most young entrepreneurs have started to use the internet as their business platform. However, the issue faced by these SMEs is maintaining their profit performance and long-term business sustainability. In maintaining th...