The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini

• Main Author: Zaini, Nurul Hafizah
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/30435/1/30435.pdf; http://ir.uitm.edu.my/id/eprint/30435/
• Institution: Universiti Teknologi Mara

This research was conducted focusing on the influence of customer’s purchase decision toward Family Takaful Product at Etiqa Takaful Berhad, Batu Pahat. From this research, the customer’s purchase decisions were consumer attitude, demographic characteristics and purchase perception. The researcher,...