An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin

• Main Author: Kahadin, Ros Dalia
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Social aspects. Social marketing; Marketing research. Marketing research companies. Sales forecasting; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/30640/1/30640.pdf; http://ir.uitm.edu.my/id/eprint/30640/
• Institution: Universiti Teknologi Mara

This case study was conducted to determine the best marketing and promotional tools that can be applied on to the BIT-e portal. For the Chapter 1 explains the background and the introduction of the research. Chapter 2 is explaining the literature review to support the research, while Chapter 3 explo...