A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar

• Main Author: Abu Bakar, Roslina
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30666/1/30666.pdf; http://ir.uitm.edu.my/id/eprint/30666/
• Institution: Universiti Teknologi Mara

This study is designed to study the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad (Kopedas Berhad). The research used the product quality dimensions. There are four (4) dimensions in product quality which are product performances, ser...