Relationship between service quality and customer satisfaction in ferry transportation in Labuan - Wawasan Perdana Ferry / Stephanie John

• Main Author: John, Stephanie
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/30847/1/30847.pdf; http://ir.uitm.edu.my/id/eprint/30847/
• Institution: Universiti Teknologi Mara

Customer satisfaction has been subject of great interest to any organizations that involved in either sales or service industry. With maximizing profits and paired with minimal costs being the principal objectives of most organizations, customer satisfaction has become more and more important and a...