Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]

• Main Authors: Harun, Etty Harniza, Abdullah, Nor Hidayah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2011
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30897/1/AJ_ETTY%20HARNIZA%20HARUN%20VOA%20K%2011.pdf; http://ir.uitm.edu.my/id/eprint/30897/; https://voa.uitm.edu.my/
• Institution: Universiti Teknologi Mara

This study was conducted with the purpose of understanding young consumers’ preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whether...