Panda Tourism: The role of destination image on the relationship between tourists’ consumption values and behavioural intention / Norsuhana Mazaruddin and Faiz Izwan Anuar

• Main Authors: Mazaruddin, Norsuhana, Anuar, Faiz Izwan
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2019
• Subjects: Statistical data; Interpersonal relations. Social behavior; Social participation
• Online Access: http://ir.uitm.edu.my/id/eprint/31004/1/31004.pdf; http://ir.uitm.edu.my/id/eprint/31004/; https://nsembilan.uitm.edu.my/joacns/
• Institution: Universiti Teknologi Mara

The Malaysian government received two endangered pandas as a diplomatic gift from the government of China to mark 40 years of strong diplomatic ties between the two countries. The Giant Panda Conservation Centre (GPCC) in Zoo Negara was established to show Malaysia’s commitment towards China’s gover...