Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir

• Main Author: Hadzir, Siti Hasnida
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Perception; Ticket brokerage; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/31088/1/31088.pdf; http://ir.uitm.edu.my/id/eprint/31088/
• Institution: Universiti Teknologi Mara

The purpose of this research is to illustrate the key factors affecting the Malaysian passengers’ acceptance towards electronic ticketing provided by Malaysia Airline System (MAS). The primary data had been collected through 100 valid questionnaire surveys from target respondents who are students an...