Factors influence the public’s willingness to purchase life insurance policy / Siti Munirah Sarif
This study is designed to identify the factors that influence public’s willingness to purchase life insurance. Awareness, personal risk and income level are the independent variables. The dependent variable is willingness of public to purchase life insurance policy. The objective of the study are to...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/31172/1/31172.pdf http://ir.uitm.edu.my/id/eprint/31172/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |