Managing customer retention in Etiqa Takaful Khiron’s Agency Group: a manifestation of theory and practices / Nur Arfah Mustapha

• Main Author: Mustapha, Nur Arfah
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/32424/1/32424.pdf; http://ir.uitm.edu.my/id/eprint/32424/
• Institution: Universiti Teknologi Mara

This research investigated the customer retention management in this organization compared to the theory of Customer Relationship Management (CRM), with particularly focus on the customer satisfaction by doing marketing programs and recruiting the right people. Purpose – The objectives of this r...