Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

• Main Authors: K.Sandhu, Sukjeet, Paim, Laily
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2016
• Subjects: Labor. Work. Working class; Women
• Online Access: http://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf; http://ir.uitm.edu.my/id/eprint/32803/; http://www.jeeir.com/v2/index.php/30-current/2016/vol-4-no-3-2016/130-paper2-vol4-no3-2016
• Institution: Universiti Teknologi Mara

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.