Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin

• Main Authors: Muhd Nabil Hanif, Hassim, Mohd Raziff, Jamaluddin
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: Service industries; Environmental aspects. Green marketing; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/33142/1/33142.pdf; http://ir.uitm.edu.my/id/eprint/33142/
• Institution: Universiti Teknologi Mara

Nowadays, many companies have given special attention on the green branding as their competitive strategy in order to develop better clientele. From empirical evidences, maximizing satisfaction and retaining customer‟s base were common but there is a gap in utilizing specific green dimension that...