Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]

• Main Authors: Kaur, Kiranjit (Dr.) Associate Professor, Iyer, Mangalam Gopala (Associate Professor), Abdul Jabar, Noraziah, Abdul Hamid, Norliza
• Format: Research Reports
• Language: English
• Published: 2005
• Subjects: Social aspects. Social marketing; Telemarketing. Internet marketing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/33292/1/33292.pdf; http://ir.uitm.edu.my/id/eprint/33292/
• Institution: Universiti Teknologi Mara

This study is to determine the quality of service provided by Malaysian and Thai web vendors. The researchers undertook the shopping experience themselves in order to gain first hand information on the real problems that consumers face when shopping online. Various aspects of quality were examined s...