An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]

• Main Authors: Kaur, Kiranjit (Associate Professor Dr), Iyer, Mangalam Gopala (Associate Professor), Abdul Jabar, Noraziah, Abdul Hamid, Norliza
• Format: Research Reports
• Language: English
• Published: 2005
• Subjects: Social aspects. Social marketing; Branding (Marketing); Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/33296/1/33296.pdf; https://ir.uitm.edu.my/id/eprint/33296/
• Institution: Universiti Teknologi Mara

This study examines the patterns of e-commerce transactions in Malaysia by determining the criteria that influenced shopping decisions made by 126 online shoppers. The study also identified problems faced by consumers and what they felt about the way retailers addressed their grievances. Saving time...