Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid

• Main Author: Abdul Majid, Mohamad Azlan
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: Marketing; Branding (Marketing); New products
• Online Access: http://ir.uitm.edu.my/id/eprint/33371/3/33371.pdf; http://ir.uitm.edu.my/id/eprint/33371/
• Institution: Universiti Teknologi Mara

The food processing business has become an important industry in the Malaysian economy. The increasing number of the total population made the demand for food consumption to increase. But there will be a shortage of food supply for the country if there is no development in the food industry. Sheera...