Credibility on the web: a study of the credibility of consumer information on Malaysian e-commerce websites / Dr. Kiranjit Kaur …[et al.]

• Main Authors: Kaur, Kiranjit (Dr.), Iyer, Mangalam Gopala, Abdul Jabar, Noraziah, Abdul Hamid, Norliza
• Format: Research Reports
• Language: English
• Published: 2004
• Subjects: Telemarketing. Internet marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/33517/1/33517.PDF; http://ir.uitm.edu.my/id/eprint/33517/
• Institution: Universiti Teknologi Mara

This study examines the credibility of e-commerce websites based on the clarity and accessibility of information that allows consumers to make an informed decision about the value of the information available on the site. The contents of 60 Malaysian registered websites dealing with products, servic...