Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor

• Main Authors: Jamalludin, Nurazlina, Mat Noor, Mohamat Najib
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/34127/1/34127.pdf; http://ir.uitm.edu.my/id/eprint/34127/
• Institution: Universiti Teknologi Mara

The growth of the older generation is estimated to be increase from 2010 to 2030 specifically in Malaysia. Particularly with the rise of this generation, consumerism aspect in product designs development will be affected in order to cater this market. Within this challenge, the product appearance...