A study on key success factors and variables among cottage and village industries contributing towards consumers satisfaction and loyalty in Northern Kedah / Mohammad Zaki Ayob and Fatimah Mohd Saman
Numerous efforts had been undertaken by government agencies to improve rural poverty . One initiative is establishing cottage-based enterprises that are intended to function as all-year revenue generato rs for farm families. The issues related to this initiative are market acceptance, competitive ad...
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| Main Authors: | , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/34208/1/34208.pdf http://ir.uitm.edu.my/id/eprint/34208/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |