Measuring students’ loyalty through students’ perception of service quality: A case study at International College of Yayasan Melaka / Siti Aisah Ganti

Measuring students’ loyalty through students’ perception of service quality: A case study at International College of Yayasan Melaka / Siti Aisah Ganti

Service quality and students’ loyalty in the education institute is not contrary compared to other industry. Loyalty the industry requires customer to survive in the market while institution requires students to carry out their image. The specific objectives of the study was to investigate students’...

Full description

Saved in:
Bibliographic Details
Main Author: Ganti, Siti Aisah
Format: Monograph
Language:English
Published: Bachelor of Science (Hons.) Statistics 2015
Subjects:
Educational psychology
Apperception. Perception
College and university teachers
Higher Education
Total quality management in education. Total quality management in higher education
Online Access:http://ir.uitm.edu.my/id/eprint/34391/1/34391.pdf
http://ir.uitm.edu.my/id/eprint/34391/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/34391/1/34391.pdf
http://ir.uitm.edu.my/id/eprint/34391/

Similar Items