Comparative study on service quality in Bank Islam (BIMB): Sungai Petani, Kedah / Daing Maruak Sadek...[et al.]

• Main Authors: Sadek, Daing Maruak, Anuar, Azyyati, Zainal, Noor Saliza
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/34607/1/34607.pdf; http://ir.uitm.edu.my/id/eprint/34607/
• Institution: Universiti Teknologi Mara

Describes a study performed in Sungai Petani, Kedah, Malaysia to develop a reliable and valid scale for the measurement of the perceived serv ice quality of bank serv ices. The Bank Islam which located in Sungai Petani , Kedah , Malaysia has been chosen as a sample for the research field study. A...