A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah

A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah

The purpose of this study was to identify the factors that affect the involvement of transportation of good. The factors relate are price,product,place and promotion were studied in MF Hot Trans 1 Sdn Bhd Glugor,Pulau Pinang. The population of this study is 125 respondents. The aim of this study is...

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Bibliographic Details
Main Author: Mohamad Shah, Muhamad Fairos
Format: Student Project
Language:English
Published: 2013
Subjects:
Marketing
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/34673/1/34673.pdf
http://ir.uitm.edu.my/id/eprint/34673/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/34673/1/34673.pdf
http://ir.uitm.edu.my/id/eprint/34673/

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