Social innovation in generating income of community through marketing the traditional cookies / Marzlin Marzuki ... [et al.]

• Main Authors: Marzuki, Marzlin, Wan Omar, Maznah, Ibrahim, Syazliyati, Ismail, Jurina
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Economic development. Development economics. Economic growth; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/34912/1/34912.pdf; http://ir.uitm.edu.my/id/eprint/34912/; http://pice.uitm.edu.my/tesshi/
• Institution: Universiti Teknologi Mara

Thriving for economic sustainability in the current depressing economy is the key concern among middle and low income community, particularly those who are living in the area of Merbok, Kedah, Malaysia. Having skills particularly in producing homemade cookies should not be limited to personal cons...