Factors of food dimension affecting customer satisfation in family restaurants / Norshahniza Sahari, Nora Mohd Basir and Rohani Jangga

• Main Authors: Sahari, Norshahniza, Moho Basir, Nora, Jangga, Rohani
• Format: Research Reports
• Language: English
• Published: 2012
• Subjects: Consumer satisfaction; Malaysia; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/34950/1/34950.PDF; https://ir.uitm.edu.my/id/eprint/34950/
• Institution: Universiti Teknologi Mara

This study aims to determine the principal drivers of customer satisfaction in the aspect of meal or food dimension (i.e. food quality, food pricing, food portioning, and food presentation) in family restaurants in Malaysia. Moreover, the study investigates the relationship between factors of food d...