Marketing myopia: An interesting fact to marketers / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya

• Main Authors: Syed Marzuki, Sharifah Zannierah, Yahya, Wan Kalthom
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pahang 2005
• Subjects: Business; Marketing; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/35165/1/35165.PDF; https://ir.uitm.edu.my/id/eprint/35165/
• Institution: Universiti Teknologi Mara

It is commonly believed that marketing knowledge is useful. Marketing knowledge comes in many forms and perspectives. Sellers need buyers and vice versa. In marketing, a transaction will only be completed when there is an exchange from both parties. But selling, again, is not marketing. Selling conc...