Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]

• Main Authors: Mohammed Salim, Neesa Ameera, Shahizan Ali, Mohd Nor, Shawalludin, Syahrini, Mohd Khalis, Faryna
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2020
• Subjects: Telemarketing. Internet marketing; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/35398/1/35398.pdf; http://ir.uitm.edu.my/id/eprint/35398/; https://voa.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Digital inclusion is the ability of an individual or a group to access and acquire information in the context of communication technologies. The digital age today permeates the society through vehicles of information including advertising. The society are able to access any sorts of advertising mes...