Examining personality and perceived trust on online purchase intention / Jamaliah Mohd. Yusof... [et al.]

• Main Authors: Mohd. Yusof, Jamaliah, Ariffin, Shahira, Hassan, Nazatul Shyma
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HF Commerce; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/35477/1/35477.pdf; https://ir.uitm.edu.my/id/eprint/35477/
• Institution: Universiti Teknologi Mara

The current trend of online shopping among the consumers has shown an enormous growth. It is perpetually changing the way consumers and businesses interact with each other in the marketplace. In this regard, numerous studies could be found that investigated the online shopping of consumer behavior....