Haiza lighting ventures : smart clap lamp / Mohammad Iqbal Shauqi Hamdan...[et al.]

• Main Authors: Hamdan, Mohammad Iqbal Shauqi, Isham, Muhammad Arif, Hafiz, Muhammad Hariz, Amir, Zul Fadzly, Azman, Siti Nur Aishah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Planning. Business planning. Strategic planning; Electric lighting
• Online Access: http://ir.uitm.edu.my/id/eprint/35512/1/35512.pdf; http://ir.uitm.edu.my/id/eprint/35512/
• Institution: Universiti Teknologi Mara

Smart Clap Lamp will use pull strategy to make people aware of its products. It will be positioned as a product of moderate price and high quality. There will be various types of promotional campaign to make people aware of the product brand and amazing offers. The marketing tools will include TV Co...