The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman

• Main Author: Suleman, Rohaida
• Format: Thesis
• Language: English
• Published: 1992
• Subjects: Management. Industrial Management
• Online Access: https://ir.uitm.edu.my/id/eprint/36214/1/36214.PDF; https://ir.uitm.edu.my/id/eprint/36214/
• Institution: Universiti Teknologi Mara

Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services and programs to serve these markets and call upon everyone in the organizat...