The effects of perceived quality, perceived risk, perceived price, and consumer behaviors towards purchase intention on Malaysia local products / Helmy Husni... [et al.]

• Main Authors: Husni, Helmy, Ali, Norhidayah, Nik Abdul Rashid, Nik Ramli
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/36664/1/36664.pdf; http://ir.uitm.edu.my/id/eprint/36664/
• Institution: Universiti Teknologi Mara

The objective of this study is to examine the effects of perceived quality (PQ), perceived risk (PR), perceived price (PP), and consumer behaviors (CB) towards purchase intention of the Malaysians on Malaysia local products due to their lack of interest in purchasing the local products. Literature r...