Attributes influencing young home buyer’s purchase decision / Farah Merican Isahak Merican...[et al.]

• Main Authors: Isahak Merican, Farah Merican, Md Zani, Rosliza, Nazrin, Nizar, Mohd Zaki, Nabila
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/36737/1/36737.pdf; http://ir.uitm.edu.my/id/eprint/36737/
• Institution: Universiti Teknologi Mara

As the economy slows down, the researchers observe the slowing down of housing market transactions and residential construction activities. The market is indeed softer compared to the market few years ago and the current property market faces a new younger generations of buyers, thus giving the hous...