Determinants of consumer online reviews / Mursyida Mahshar...[et al.]

• Main Authors: Mahshar, Mursyida, Abu Hassan, Anita, Jaafar, Elias, Ramli⁴,, Abd Rasyid, Mohd Isad, Nur Farahanum
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/36754/1/36754.pdf; http://ir.uitm.edu.my/id/eprint/36754/
• Institution: Universiti Teknologi Mara

Online reviews show consumer opinion or viewpoint about personal experience of using products that they have purchased or used. The review which is in the form of written comment or rating is posted on the web sites or social media which is publicly accessible. Online reviews could be seen in two co...