TP-Link Technologies Co., Ltd. / Nor Nazuin Nazarail

• Main Author: Nazarail, Nor Nazuin
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Problem solving; Technological innovations; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/37240/1/37240.pdf; http://ir.uitm.edu.my/id/eprint/37240/
• Institution: Universiti Teknologi Mara

TP-Link Technologies Co., Ltd. is a company that produces variety types of networking communication devices. The company was established in 1996 and entered the international market in 2005. They are the global provider of Small Office Home Office (SOHO) & SMB networking products and the World’s No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. One of the products that produce by this company is power bank. Nowadays, with the current development of technology, the smartphone has become an important device in our daily life. When coming to the smartphone, people are going to question how long the battery would last. Smartphones only can last for hours. Then, it needs to use a power bank to charge it when there is no electricity. However, the current power bank can only be charged by using electricity and solar energy. This company innovate a power bank that can be charged by using our own hand. It would use kinetic and electrical energy to recharge the power bank. Furthermore, the power bank problems todays are there is not waterproof and wireless. Tendency for people to face with USB problem is high and the waterproof power bank will help people when in water activity. Then, SWOT analysis would be used to identify the strength, weaknesses, opportunities and threats. This analysis can help to understand the business better and will produce a product that can well receive in the market that useful for everyone.