Fundamentals of Entrepreneurship (ENT300) Mellow Sushi Food Industry/Restaurant / Amalina Hilmy... [et al.]

• Main Authors: Hilmy, Amalina, Bowry, Eivy Vivianna, Faisal, Mohd Shafiq
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Food industry and trade. Halal food industry. Certification; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/37364/1/37364.pdf; http://ir.uitm.edu.my/id/eprint/37364/
• Institution: Universiti Teknologi Mara

Mellow Sushi Restaurant is the first sushi restaurant that will be open in Mukah. The operation of this sushi restaurant will operate starting on early January 2018. This restaurant will be managed by three person. Mohd Shafrq, Amalina and Eivy Vivianna. The name of this restaurant came out because the word of Mellow is from Melanau language which means "'We". It will be easy to be recognized by people who live in Mukah. It shows the description of customers being familiar with the products and services we are serve. As for the business, we concern about people who live in Mukah. Because there is no sushi restaurant in Mukah. Some of people who love sushi will go to Sibu or Kuching. Therefore, we open this sushi restaurant. We will providing varieties of Sushi customization so the customer will have wide range of sushi selection. We conducted this survey of our target market UiTM, Polythecnics and Mukah residents. In the survey form we identify how much the customers are able to buy this products. As long as their are affordable to purchase our product, they are most welcome at all time. We are enabling many promotion for our customers so our business can obtain customers ro1'alty and achieving specific financial goals.