A study on attitude and behavioural intention of Generation Y towards mobile advertising / Tredia Luara Barnabas

• Main Author: Barnabas, Tredia Luara
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Marketing; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/37421/1/37421.pdf; http://ir.uitm.edu.my/id/eprint/37421/
• Institution: Universiti Teknologi Mara

The recent development of global telecommnnication becomes a new mechanism for businesses to promote their products and services and Malaysia is also seen shift to mobile taking place and thus, this growing trend cannot be ignored. Savvy businesses need to catch up with the consumer or user to stay...