Exploring the interpersonal relationships and marketing practices among women entrepreneurs: Phenomenological approach / Carolina Sandra Giang

• Main Author: Giang, Carolina Sandra
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Work groups. Teams in the workplace; Social aspects. Social marketing; Leadership in women; Women and charity
• Online Access: http://ir.uitm.edu.my/id/eprint/37432/1/37432.pdf; http://ir.uitm.edu.my/id/eprint/37432/
• Institution: Universiti Teknologi Mara

The emergence of women entrepreneurship in Small Medium Enterprises (SMEs) had achieved recognition as a major player in bringing innovativeness and utilizing their capabilities towards achieving SMEs development goals in Malaysia. Entrepreneurs of SMEs have the inclination to utilize interpersonal...