Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.]

• Main Authors: Omar, Norhayati, Shaik Alaudeen, Muharratul Sharifah, Abdul Munir, Zarina, Abd Malik, Shaherah, Abd. Rahman, Nor Diana
• Other Authors: Md. Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Real estate business. Real property; Residential property. Residential real estate. Condominiums; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/37550/1/37550.pdf; http://ir.uitm.edu.my/id/eprint/37550/
• Institution: Universiti Teknologi Mara

The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering to increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study con...