Factors that contribute to customer loyalty towards Telekom Malaysia Kuantan / Nurul Huda Hj Ismail

• Main Author: Hj Ismail, Nurul Huda
• Format: Thesis
• Language: English
• Published: Bachelor Of Business Administration (Hons) Marketing 2013
• Subjects: Telecommunication industry. Telegraph; Telephone industry; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/37852/1/37852.pdf; http://ir.uitm.edu.my/id/eprint/37852/
• Institution: Universiti Teknologi Mara

In this study, the problem is to examine the factors that contribute to customer loyalty towards Telekom Malaysia Kuantan. The factors which focuses trust, brand image, service quality and customer satisfaction. Based on the questionnaire that being distribute to the customer at Kuantan area, this...