Sri Melayu Sdn. Bhd. / Yusri Azal Md Yusof

• Main Authors: Md Yusof, Yusri Azal, Syed Salleh, Sharifah Intan Farizza, Razali, Siti Nuraihan, Hamdan, Nor Haily, Razali, Nor Diana
• Format: Entrepreneurship Project
• Language: English
• Published: 2004
• Subjects: Small and medium-sized business. History; Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/37861/1/37861.pdf; http://ir.uitm.edu.my/id/eprint/37861/
• Institution: Universiti Teknologi Mara

Similar with traditionality of our products, we choose Sri Melayu SDN BHD as our company name. This is because it can show to people especially our target market that we are the Malay cakes and savory (kuih-muih) supplier or producer. We are private limited company, which consists of 5 shareholders. Every shareholder is responsible in the company operation which means every shareholder have position in our company. We determine position between shareholders based on experience, expertise and contribution of capital. Our company is located at No. 40 Bukit Raja Industrial Park (South), 04000 Shah Alam, Selangor. We decide to choose this to choose this place due to several factors such as rent, hygiene, facilities provided, and it is near with our customers place. We started our business on 25 December 2003. We choose to be Malay cakes and savory supplier because of the demand for this product is high around Shah Alam and eventhough there are many suppliers of Malay cakes and savory around Shah Alam but some of their product can not satisfied customer's needs and wants. Other than that, we also choose to involve in this field because of our experience and expertise on Malay cakes and savory making.