ETR 300 Fundamentals of Entrepreneurship : Kerak Banana Enterprise / Almirul Jemali... [et al.]

• Main Authors: Jemali, Almirul, Mohamad, Mohamad Naim, Sulaiman, Mohd Syahir, Azhar, Mohd Amirul, Mohamad, Mahathir
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Entrepreneurship. Risk and uncertainty; Food industry and trade. Halal food industry. Certification; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/37936/1/37936.pdf; http://ir.uitm.edu.my/id/eprint/37936/
• Institution: Universiti Teknologi Mara

Kerak Banana is a food shop located in Desa Ilmu Fasa 25, 94300 Kota Samarahan, Sarawak. Kerak Banana sells a product that used a banana as a raw material. Kerak Banana will be able grab many customers while located in the center of UiTM, UNIMAS, and Desa Ilmu residents. While there are many sell a product that made from banana like Pisang Goreng by street vendor, Kerak Banana try to sell it in a new way and give a customer high quality of products and services. Usually, customer will buy food from street vendor while the food is exposed to bad environment but Kerak Banana have a better way to prevent the food from bad environment by put it in a closed place. We also have arranged some strategies to promote our product and make people realize the existing of this company. We believed that Kerak Banana will be success and have a better future then become a big company in Malaysia. We will grab any opportunities that come and make them to be our advantages.