The implementation of the promotion mix on Cash Waqf Collection / Alvien Nur Amalia

• Main Author: -, Alvien Nur Amalia
• Other Authors: Md Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Waqf. Awqāf. Charities. Endowments
• Online Access: http://ir.uitm.edu.my/id/eprint/38647/1/38647.pdf; http://ir.uitm.edu.my/id/eprint/38647/
• Institution: Universiti Teknologi Mara

The Cash waqf collection requires a strategic step in its improvement. One of the strategies is the promotion mix. Promotion mix is not only for profit-oriented organizations but also for non-profits. One of the waqf institutions that managed to raise waqf funds and have productive waqf programs is...