Measuring and managing franchisee satisfaction: a study of academic franchising / Firdaus Abdullah... [et al.]

• Main Authors: Abdullah, Firdaus, Alwi, Mohd Rashidee, Lee, Nagarajah, Voon, Boo Ho
• Format: Research Reports
• Language: English
• Published: 2006
• Subjects: Education and globalization. Education and society
• Online Access: http://ir.uitm.edu.my/id/eprint/39011/1/39011.PDF; http://ir.uitm.edu.my/id/eprint/39011/
• Institution: Universiti Teknologi Mara

Franchise satisfaction is crucial to franchise management, and it is considered to be a central variable for the franchise network's long-term survival. While an abundance of research exists on the topic of franchising, none has been directed toward measuring franchisee satisfaction within an a...