Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
Culture has played a significant role in all aspects of human life affecting individual behaviours and decisions making. To ascertain, understand and interpret its impact, cultural frameworks are adopted. Since the past Malaysian cultural studies has relied on Western based frameworks to explain the...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/39521/1/39521.pdf http://ir.uitm.edu.my/id/eprint/39521/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |