Determination factors influence brand switching towards mobile telecommunication service using logistic regression approach / Muhammad Aidil Aswad Omar, Ahmad Ridzuan Abu Talib and Nur Faqihah Hasan

• Main Authors: Omar, Muhammad Aidil Aswad, Abu Talib, Ahmad Ridzuan, Hasan, Nur Faqihah
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Mathematical statistics. Probabilities; Analytical methods used in the solution of physical problems
• Online Access: http://ir.uitm.edu.my/id/eprint/39768/1/39768.pdf; http://ir.uitm.edu.my/id/eprint/39768/
• Institution: Universiti Teknologi Mara

This research aims to determine the factors influence brand switching towards mobile telecommunication services and to validate the results of the factor influenced brand switching towards telecommunication services among students of UiTM Negeri Sembilan, Seremban Campus. The data required for the s...