Model Business Canvas : The DMM Enterprise (Smart Purse) / Dianne Michell Masuning

• Main Author: Masuning, Dianne Michell
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Technological innovations; Creative ability in technology; Clothing trade
• Online Access: http://ir.uitm.edu.my/id/eprint/40317/1/40317.pdf; http://ir.uitm.edu.my/id/eprint/40317/
• Institution: Universiti Teknologi Mara

The SMART PURSE that is innovated by our company is actually suitable for all categories either student, working people, unemployed and to those whom are really interested with our product. The SMART PURSE that we have proposed are just an illustration. Meaning that, its features are all the same but our company give an offer to our customer where if they are interested with our product, they can purchase it and order according to their special requirement. The price of the SMART PURSE is not fixed. It will depend on how the design and size of the purse that they want. The main reason is, nowadays, this modern world of the century is more into application of technology in real life. People want something that can make them feel easier than before and also for security which is the main purpose of our company by innovating the traditional purse into SMART PURSE. Everybody knows that, today’s world is not 100% safe. Everyone should be always aware to their surrounding when going to somewhere. Sometimes, if we are doing something, and misplace our purse, it could be risky because someone will be disturbed you belonging and took something like money without your permission and the worse thing is, someone theft your purse. This situation can be happened everywhere even though you are just with your family, friends or colleague.