The factors that inluence consumer determinations to purchase organic vegetables: Case study at TESCO Kota Bharu / Mohd Hafiz Ismail

• Main Author: Ismail, Mohd Hafiz
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer satisfaction; Customer services. Customer relations; Department stores
• Online Access: http://ir.uitm.edu.my/id/eprint/40347/1/40347.pdf; http://ir.uitm.edu.my/id/eprint/40347/
• Institution: Universiti Teknologi Mara

Malaysia consumers have become more health conscious and consequently organic food consumption has increased recently. Even though the market of organic product is growing, still the demand on organic food is unstable at market place. This research studies the factor that determinations of consumer...