Coffee marketing: what matters to coffee drinkers? / Nooraini Mohamad Sheriff ... [et al.]

• Main Authors: Mohamad Sheriff, Nooraini, Ismail, Haslina, Abu Bakar, Zati Iwani, Damain, Danariah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2016
• Subjects: Marketing; Nutrition. Foods and food supply
• Online Access: http://ir.uitm.edu.my/id/eprint/40376/1/40376.pdf; http://ir.uitm.edu.my/id/eprint/40376/; https://jurnalintelek.uitm.edu.my/index.php/main
• Institution: Universiti Teknologi Mara

This study established the influence of marketing strategies on the purchase of local instant coffee. A two tier sampling approach was utilized. Simple Random Sampling was used in the first tier to select distributors of BA local instant coffee. Subsequently Judgmental sampling was exercised to sele...