Fundamentals of Entrepreneurship ENT 300 : Wonderland Cake House / Norsafika Ramelan ... [et al.]

• Main Authors: Ramelan, Norsafika, Mahadi, Nurul Filzah, Paul, Cassandra, Sylvester Igak, Sylvia
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Bakeries. Baked products; Marketing; Financial management. Business finance. Corporation finance
• Online Access: http://ir.uitm.edu.my/id/eprint/40756/1/40756.pdf; http://ir.uitm.edu.my/id/eprint/40756/
• Institution: Universiti Teknologi Mara

Wonderland Cake House offers bakery products and services for customers, providing variety cake, muffin and bread that give high satisfaction of consumer. Our clients is customers identifying as middle and low class who want consumer product with affordable price of product. Wonderland Cake House offers a verity of cakes that give nutrition of health, low sugar, low calories and receive Halal certificates. Wonderland Cake House marketing strategy is to emphasize the quality and price of our products and services. We offer affordable price because many people especially our target which is youngster people get attract with such price. The management of Wonderland Cake House consists of 4 lead workers which are Cassandra Paul, Nurul Filzah, Sylvia and Norsafika. Our workers has extensive experience in finance, businesses, sales and accounting. Already we have service and products commitments plan to aggressively build our brand through ads and signboard. The loving bakery and cake that Wonderland Cake House will provide is sure can appeal to customers throughout Kuching, Sarawak.