A study on managing the quality of local products marketed by Federal Agricultural Marketing Authority (FAMA) / Edwin Idin

• Main Author: Idin, Edwin
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Product management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pricing
• Online Access: http://ir.uitm.edu.my/id/eprint/40976/1/40976.pdf; http://ir.uitm.edu.my/id/eprint/40976/
• Institution: Universiti Teknologi Mara

Nowadays, most brands around the world are getting more competitive, no matter what kind of product category. Furthermore, the needs, wants and taste of consumers are keep changing and always seeking for the best product to satisfy their expectation. Similar to the condition of Malaysia product,...