Intention of gold investment adoption among the Kelantanese in Kota Bharu / Nurusyifaa’ Hasnan

• Main Author: Hasnan, Nurusyifaa’
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Precious metals. Bullion; Investment, capital formation, speculation
• Online Access: http://ir.uitm.edu.my/id/eprint/41378/1/41378.pdf; http://ir.uitm.edu.my/id/eprint/41378/
• Institution: Universiti Teknologi Mara

The main objective of this research is to identify the factors affecting the intention to adopt gold investment among the Kelantanese in Kota Bharu. The additional objectives are to examine the relationship between factors affecting the intention toward gold as well as determining the most influenc...